Peggy

A personal QR code for selling art at in-person events. Collectors scan it and buy at the asking price, with no auction.

Why: Artists sell a lot in person, but every Peggy sale started a timed auction.

How it works:

1. The artist picks artworks and sets a price for each.
2. They print the code once and update the artworks any time in the app.
3. A collector scans it, picks an artwork and checks out.

Peggy waives its fee on QR code sales. Artists only pay the 2.9% card fee.

My role: Designed both sides, 0→1: setup in the app for artists, and checkout on the web for collectors.

A swipe-based way for collectors to find art they love.

Why: So much art is uploaded to Peggy that collectors miss pieces they would buy.

How it works: Swipe right to pegboard an artwork and follow the artist, or left to skip. Peggy learns from each right swipe and recommends similar work.

It also helps Peggy learn what each collector likes, so we can show them more artworks that match their interests as they browse.

My role: Designed the collector flow, from the Home card to swiping and the artwork page.

Artists can close a sale right inside a chat with a collector.

How it works: Tap +, pick an artwork that’s published and unsold, set the price and send. The collector gets the invoice in the chat.

Peggy waives its fee and handles shipping and tax. Artists only pay the 2.9% card fee.

My role: Designed the flow, from the chat to the invoice confirmation.

A new Home for the app and website, built for discovery.

Why: Home had a few general sections, so collectors missed work they would love.

What changed:

• Live auctions first: Timed and themed auctions, like Choose Wisely, sit at the top of the app.
• Make an offer: Most artworks sell by offer. Meet the reserve price and the artwork is yours.
• More ways to browse: Sections by theme, gallery, category, price, trending and recently viewed, on app and web.

My role: Designed the new Home for app and web.

One place for every auction: live, upcoming and past.

How it works: Tap an auction to see what it’s about, all its artworks, the time left and bidding activity.

My role: Designed the auctions tab and auction page.

Artists and galleries can bring collectors into one conversation.

How it works: Tap +, pick people and create the group. Anyone can view members, open a profile or leave the chat.

My role: Designed the flow, from creating a group to leaving it.

Collectors can now bid from the website, without downloading the app.

Why: People often discover artworks while browsing on the web. If they wanted to bid, they had to get the app first.

How it works: Tap Bid, sign in or create an account, place an offer, add shipping and payment, and submit.

My role: Designed the bidding flow on web, from sign up to offer placed.

A redesigned Browse artists page, built for discovery on the web.

Why: Many people find Peggy on the web first, and they want to see curated artists.

What changed: Well-known artists come first, in rows like featured, museum-exhibited, gallery-featured and rising stars. Below that, collectors can look up any artist from A to Z.

My role: Designed the page redesign.