Type In Motion
Film Festival Promotional Video
October - November 2017
Adobe After Effects, Adobe Illustrator and Cinema 4D
"Architecture and film are interlocked: both unfold narrative ideas through space and time, taking us to real and virtual worlds; both start with the imagination, and then take on their own reality."
Urbanscape is a 5-day fictional architecture and design film festival that celebrates architectural film through independent short film screenings. The theme for this festival focuses on the the power of moving images as a tool for broadening public understanding and appreciation of contemporary architecture.
The visual concept for this festival introduction sequence plays with how every idea starts with a drawing and is then transformed into reality. The visuals play with the shadows, organic forms and and the negative-positive abstract shapes, found in the modern architecture. Zaha Hadid was one of the major architect inspiration for this project. For this concept, I used simple shapes, like they are being drawn on paper to then transform into a complex 3D form, reflecting today's contemporary architechture.
For Complete Process
Full process documentation: ysdn4002project1.tumblr.com
Music Credit: The Handsome Family - Far From Any Road (AMB bootleg)