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Urbanscape

Motion Graphics

Urbanscape is a 5-day fictional architecture and design film festival that celebrates architectural film through independent short film screenings. 

 

Course

Type In Motion
Year 3

Type

Film Festival Promotional Video
Individual Project

Timeline

October - November 2017

Tools Used

Adobe After Effects, Adobe Illustrator and Cinema 4D 

 
 


Design Process


Introduction

"Architecture and film are interlocked: both unfold narrative ideas through space and time, taking us to real and virtual worlds; both start with the imagination, and then take on their own reality."

Urbanscape is a 5-day fictional architecture and design film festival that celebrates architectural film through independent short film screenings. The theme for this festival focuses on the the power of moving images as a tool for broadening public understanding and appreciation of contemporary architecture.


Concept

The visual concept for this festival introduction sequence plays with how every idea starts with a drawing and is then transformed into reality. The visuals play with the shadows, organic forms and and the negative-positive abstract shapes,  found in the modern architecture. Zaha Hadid was one of the major architect inspiration for this project. For this concept, I used simple shapes, like they are being drawn on paper to then transform into a complex 3D form, reflecting today's contemporary architechture.


For Complete Process

Full process documentation:  ysdn4002project1.tumblr.com

Music Credit: The Handsome Family - Far From Any Road (AMB bootleg)